How to Encourage Friends to Join the Construction Sector

Our state and nation are on a clear and welcome path to economic recovery. Nearly 40 percent of the U.S. population is fully vaccinated, and the number is even higher here in New York – 54 percent. Business restrictions are loosening, and mask mandates have been lifted, signaling a return to normalcy.

Thanks to the ongoing reopening and an influx of federal stimulus funding, construction projects are projected to boom. Given the ongoing labor shortage, it’s imperative that we get as many individuals as possible interested in the industry to take part in rebuilding efforts.

That’s where you come in! No one can do a better job at explaining all the opportunities and benefits our industry has to offer better than the workers who are already employed on jobsites across the five boroughs and contributing to the city’s recovery effort. Here are a few ways you can get the word out.

Practice Word of Mouth

There is no doubt word of mouth is a powerful communication tool. Make an effort to engage with friends and fellow professionals and let them know about everything the construction industry has to offer. Opportunities for advancement. Longevity. Good wages that support families. Speaking directly with someone who might be interested in a construction career also provides an opportunity for them to ask any questions and get a better understanding about what it takes to succeed in the industry.

Leverage Social Media

Currently, 72 percent of the American public uses some form of social media, making it the most effective way to reach as many people as possible. Consider flagging job opportunities on your personal Twitter, Facebook, or Instagram accounts. You could also join Facebook groups that are dedicated to the construction sector and share opportunities with the other members there.  

Participate in Networking Events

Networking events are an important way for jobseekers to learn about job opportunities and the companies that are hiring. Do your part by volunteering to participate at an event and speak to potential candidates about your positive experience in the industry.

If you have any questions or need any talking points, feel free to contact the Building Skills team!